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SUORIN Story

Taste The Future

Suorin, the core brand of YOUME Group and one of the world's leading e-cigarette manufacturers, is dedicated to becoming the driver of a high-quality life.

Become The Driver of
High-quality Life

Founded in 2016, Suorin ushered in a new era of alternative smoking products with the advent of nicotine salt technology, offeringl new hope for traditional smokers looking to quit. Originally, Suorin aimed to provide a more portable, open-style product, enabling smokers worldwide to enjoy different flavors of e-cigarette oils on the same device.

The brand name “Suorin”, merging with the word “Soar”, symbolizes the spirit of freedom and passion for infinite possibilities, embodying the vision of getting rid of constraints of traditional smoking, and providing smokers with a more portable and open-style e-cigarette product. It represents an exploring journey that transcends tradition and embraces innovation and modern lifestyles.

The suffix “in” in the brand name, implies an inner journey, reflecting individual transformation and self-discovery, while users of high-quality products are able to achieve new heights of enjoyment, wellness and personalization.

Values

Customer Priority, Innovation-leading, Social Responsibility

Mission

Improving Life Quality and Health

Visions

Leading with Innovation, Enhanced Quality of Life and Social Responsibility

Cultural Diversity

Cultural Diversity

SUORIN embraces the diverse global culture. Our employees come from different countries and ethnicities around the world.

We are committed to fostering an inclusive and diverse workplace where all employees are respected and valued, regardless of their race, gender, identity, or background.

Everyone can achieve their potential and pursue career growth within the SUORIN community.

Teamwork Spirit

Teamwork Spirit

Our team thrives on collaboration, innovation, and mutual support, driving us to achieve outstanding results together.

SUORIN Sustainability

2016

Suorin was established in 2016 and has launched the first slim card-like signature product, Air, in the industry.

2017

Drop has been highly recognized and appreciated by the industry and individual users and has become a popular product because of its unique drop-shaped design and art graphics after Suorin released it.

2018

Suorin has developed open mini e-cigarette products such as iShare and Vagon. It has acquired a number of intellectual property rights and gained critical core technologies in the e-cigarette industry

2019

Suorin has realized a close convergence between different products, and has continued the momentum of hot sales of its star products by launching a new generation of products such as Air Plus and Drop II.

2020

Beginning with August 2020, YOUME Group, as one of the first Chinese companies to enter the PMTA preliminary review, has been continuously submitting PMTA applications to the FDA.

2021

In 2021, Suorin has passed the national high-tech enterprise certification, which is a full affirmation of Suorin’s technical strength and market competitiveness.

2022

Suorin has launched Air Mini in Air series, which is lighter and has stable output, to deliver an extraordinary experience. Continuing the efforts in the field of Pod, Suorin has launched Air Hybrid Pod, a new innovation breakthrough of disposable and open oil-fillable system.

2023

Suorin has developed the newest cartridge, AAA Zero Leakage Technology, and used it in the new product Suorin SE, to provide users with a unique e-cigarette experience.

2024

Until 2024, Suorin has been 4 U.S. invention patents authorized, 4 domestic invention patents authorized, 191 utility model patents, 397 design patents, 7 computer software copyrights and 24 copyrights for works.

2016
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2018
2019
2020
2021
2022
2023
2024
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WARNING:This product contains nicotine. Nicotine is an addictive chemical.
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