Become The Driver of
High-quality Life
Founded in 2016, Suorin ushered in a new era of alternative smoking products with the advent of nicotine salt technology, offeringl new hope for traditional smokers looking to quit. Originally, Suorin aimed to provide a more portable, open-style product, enabling smokers worldwide to enjoy different flavors of e-cigarette oils on the same device.
The brand name “Suorin”, merging with the word “Soar”, symbolizes the spirit of freedom and passion for infinite possibilities, embodying the vision of getting rid of constraints of traditional smoking, and providing smokers with a more portable and open-style e-cigarette product. It represents an exploring journey that transcends tradition and embraces innovation and modern lifestyles.
The suffix “in” in the brand name, implies an inner journey, reflecting individual transformation and self-discovery, while users of high-quality products are able to achieve new heights of enjoyment, wellness and personalization.
Values
Customer Priority, Innovation-leading, Social Responsibility
Mission
Improving Life Quality and Health
Visions
Leading with Innovation, Enhanced Quality of Life and Social Responsibility
Cultural Diversity
Cultural Diversity
SUORIN embraces the diverse global culture. Our employees come from different countries and ethnicities around the world.
We are committed to fostering an inclusive and diverse workplace where all employees are respected and valued, regardless of their race, gender, identity, or background.
Everyone can achieve their potential and pursue career growth within the SUORIN community.
Teamwork Spirit
Teamwork Spirit
Our team thrives on collaboration, innovation, and mutual support, driving us to achieve outstanding results together.
SUORIN Sustainability
E-liquid Eco-friendly Preparation Process
SUORIN's e-liquids follow a strictly sustainable carbon-neutral strategy throughout their entire lifecycle, from formulation and raw material procurement to preparation and post-use processes.
Biodegradable Product Materials
Our products partially incorporate biodegradable materials, and we are committed to continuously pursuing a more comprehensive carbon-neutral strategy. By using SUORIN products, users can minimize their environmental impact.
Sustainable Eco-friendly Packaging
SUORIN utilizes eco-friendly packaging materials, ensuring that every SUORIN product does not contribute additional harm to our planet or increase carbon dioxide emissions.
Green Partners & Stakeholders
SUORIN holds our global partners to strict sustainability standards. This includes raw material suppliers, retailers, media partners, and social media influencers, all of whom are required to adhere to SUORIN's sustainability policy standards throughout our collaboration.
SUORIN Milestone
It has been nearly 10 years since its establishment. SUORIN would like to thank our clients, consumers, suppliers and employees for trusting us and accompanying SUORIN in its growth.
2016
Suorin was established in 2016 and has launched the first slim card-like signature product, Air, in the industry.
2017
Drop has been highly recognized and appreciated by the industry and individual users and has become a popular product because of its unique drop-shaped design and art graphics after Suorin released it.
2018
Suorin has developed open mini e-cigarette products such as iShare and Vagon. It has acquired a number of intellectual property rights and gained critical core technologies in the e-cigarette industry
2019
Suorin has realized a close convergence between different products, and has continued the momentum of hot sales of its star products by launching a new generation of products such as Air Plus and Drop II.
2020
Beginning with August 2020, YOUME Group, as one of the first Chinese companies to enter the PMTA preliminary review, has been continuously submitting PMTA applications to the FDA.
2021
In 2021, Suorin has passed the national high-tech enterprise certification, which is a full affirmation of Suorin’s technical strength and market competitiveness.
2022
Suorin has launched Air Mini in Air series, which is lighter and has stable output, to deliver an extraordinary experience. Continuing the efforts in the field of Pod, Suorin has launched Air Hybrid Pod, a new innovation breakthrough of disposable and open oil-fillable system.
2023
Suorin has developed the newest cartridge, AAA Zero Leakage Technology, and used it in the new product Suorin SE, to provide users with a unique e-cigarette experience.
2024
Until 2024, Suorin has been 4 U.S. invention patents authorized, 4 domestic invention patents authorized, 191 utility model patents, 397 design patents, 7 computer software copyrights and 24 copyrights for works.